Effective Marketing III
If you’re trying to grow your business via the Web, you need to know about viral marketing. The term refers to a powerful internet marketing strategy whereby marketing messages are spread via individual users and coverage expands exponentially as those individuals share messages with their contacts and so on. (Remember the old ’70s shampoo ad, […]
Effective Marketing II
Regardless of industry, you’re in the business of getting and keeping customers. And whether you’re selling goods or services, there is no better path to the hearts and minds of your customers than with an effective brand. No question, a successful brand is the most powerful marketing tool you can have. Doug Rose, presently VP […]
Effective Marketing
Tough economic times force businesses to think differently about how they use their resources to more effectively compete and grow. For entrepreneurial companies and big corporations alike, that’s a considerable challenge. For this Antiphony Insights we turned to Mark Hughes, a marketing expert and advertising innovator, who says you can both save money and heighten impact by, […]
Building a Relationship with Your Investors
Although it remains a tough environment for securing private equity investment, opportunities still exist for promising companies to avoid overly aggressive term sheets and secure funding that makes good economic sense. However, when pursuing venture capital, many entrepreneurs tend to focus exclusively on the financial terms and overlook the importance of doing due diligence on […]
Investment Terms
In light of the dismal investing climate, corporate valuations and investment terms are serious issues these days. With venture capital funds posting average rates of return of negative 27%, investors are increasingly focused on protecting their beleaguered portfolios and scrutinizing new opportunities with unprecedented care. As a result, many fledging companies are facing prospective investors […]