Think about it. A coffee company selling music? How about a delivery company purchasing copy centers? Or a computer company creating a best-selling MP3 player? Surely you recognize these innovations from Starbucks, FedEx/Kinko’s, and Apple Computer.
Indeed, these corporate giants – and plenty of others – succeed not purely because they continue to do what they know and do well, but because they continue to innovate and think differently about what their businesses can achieve.