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What Microsoft has learned and
startups are only now finding out is that there are no shortcuts to
understanding enterprise requirements, says O’Brien. “The things that keep
businesses up at night have as much to do with compliance and security and
governance and data portability, and things like that, as they do with
innovation and disruption and business agility, and some of the new things that
probably get more attention in the press,” he says.
As enterprises adapt more innovation from early-stage companies, incubating them properly will become more and more important.