2010 Social Media Outlook: Going Mainstream
Published Thursday, January 07, 2010
| Last year, the social media phenomena captured the attention of marketers everywhere. New Twitter pages, corporate Facebook profiles, podcasts, and blogs proliferated like mushrooms after a rainstorm as companies experimented with these tools to engage customers in ways that were once unimaginable. |
Clearly, social media isn't just a fad. However, going forward, the trick will be for companies to incorporate social media into their traditional marketing strategies in a thoughtful manner. Like any endeavor, you need a sound plan before you pull the trigger. How should you budget your costs? How do you measure success? How do you use the customer feedback you gather from social media to shape your business?
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This year promises to be a wild ride as social media increasingly goes mainstream. Undoubtedly, new ground will be broken as marketers work to find innovative ways of incorporating social media into their businesses. We're all in uncharted territory, learning as we go. Catharine Taylor just wrote a great article well worth reading "Eight Ways to Ruin Your Social Media Strategy." Good food for thought for the new year.
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Kathy Babin is a senior marketing and social media strategist for Antiphony. In addition to helping companies market their products and tell their stories, she enjoys vegetarian cooking, yoga, running, and spending time with her husband, kids and labrador retriever.
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