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  • Jun
    28
    2010
    Social Media - It's a Culture Thing
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    Posted by Kathy Harrell Babin, Jun 28, 2010.
    Social Media - It's a Culture Thing                    For companies taking the plunge into the social media world, it’s often as much about changing their communications culture as it is about the technology. Let’s face it, social media channels such as Twitter and Facebook are about creating...
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  • Apr
    29
    2010
    Employee Policies for Social Media - A Must Have
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    Posted by Kathy Harrell Babin, Apr 29, 2010.
    Employee Policies for Social Media - A Must Have                    For those of us in the marketing communications world, one of the hottest topics these days is how to develop thoughtful policies to ensure employees use social media responsibly. Thanks to the widespread popularity of social...
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  • Feb
    26
    2010
    To Tweet or Not to Tweet - That is the Question
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    Posted by Kathy Harrell Babin, Feb 26, 2010.
    To Tweet or Not to Tweet - That is the Question                                Despite the fact I’m intrigued by social media, most of my friends don’t use Twitter. For now, I suppose, they don’t feel compelled to share their thoughts...
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  • Jan
    29
    2010
    The Value of Innovating Vertically
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    Posted by Jeffrey, Jan 29, 2010.
    Apple [NASDAQ:AAPL] is often cited as a model of innovation, leading BusinessWeek's Most Innovative Companies list every year since it was established in 2005. We know that design and cool are key elements of Apple's success. However, the old-fashioned concept of vertical integration is critical to the company's innovativeness.When Apple introduced the Macintosh in 1984, they controlled all aspects of the hardware, operating system, and software. This focus on vertical integration...
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  • Jan
    12
    2010
    Rapid-Response Listening and Responding
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    Posted by Kathy Harrell Babin, Jan 12, 2010.
    I just read an interesting blog by Paul Gillian "The Decade That Transformed Media" about the contraction of traditional mass market media over the last decade.  The mind-boggling statics he cites illustrate how quickly things are changing in the world.  A mere decade ago, most people had never heard of Google or blogs.  People used their mobile phones for talking, and got their news from old-fashioned newspapers and magazines.  Facebook and Twitter hadn't even been...
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